The introduction of the PRIME sports drink, a creation by YouTubers Logan Paul and KSI, generated significant excitement upon its arrival at ZOOM Cstores. Particularly popular among the younger demographic, ZOOM’s social media, campaign highlighting the stores stocked with PRIME, led to a rapid depletion of the product from the shelves, necessitating frequent restocking.

Fortunately, ZOOM has established an exclusive partnership directly with a PRIME product distributor, ensuring that ZOOM stores receive the drinks ahead of other convenience and grocery outlets. As a result, PRIME remains readily available at ZOOM Stores in both bottled and powder forms for home preparation. The product continues to attract customers, with the hype surrounding it still very much alive.